Archive for the ‘Trade Secrets’ Category

WordPress Founder Matt Mullenweg on WordPress Origins


2010
06.17

Matt Mullenweg, the founder of WordPress, shares the origins of the software that has changed personal pages and blogs more than any other in the industry.

Ever charming, humble and likeable, he’s also a comfortable, capable story-teller.  Enjoy!

We’re about to upgrade to WP 3. Thank you, Matt!

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Writing 101 – The Right Tool For The Job


2010
04.14

When discussing writing, all too often we ignore the basic tools.  While it’s very handy  to turn on the constant spell-checking program, even more basic than that is the means by which one gets the text onto the page.  In this article, we’ll visit the basics briefly.

First things first.  You need a computer.  Whether it’s a desktop or a laptop is going to be largely a matter of budget.  Most people these days use the laptop both home and away, meaning that the laptop is their primary writing device.  (A few may still use paper and pen(cil) or a typewriter, but let’s not focus on the minutia.)  Which laptop to get?  Let’s start with the age-old Windows verses Apple debate.  Simply put, while the PC may be more affordable initially, it can’t compete with an Apple for creative works.  Why is that?  A few things:

  • The Apple screen is much easier on the eyes.  If you’re going to be looking at the thing a lot, you definitely want the best you can afford.
  • Apple applications are designed from the get-go for creative processes.  Even today, PC programs just don’t seem to think along the same paths and processes creative people employ.  (For further proof, look at the word processor section further down.)
  • Apple continues to exist and grow even though they cost more for two simple reasons.  Their products last longer and hold their value better, and the company makes products that we become emotionally attached to.  Again, if you’re going to spend a lot of time with the thing, you’d best like it — a lot. (more…)
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What NOT to Put In Your Blog


2008
12.22

From time to time, we come across a blog entry that is just so blatantly spamming that we’re left wondering what the site owner was thinking. Of course, the fact is that no one was thinking. This is computer-generated “original” content. As you can see, it’s pretty foul to start with. (more…)

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The importance of QUALITY Original Content


2008
12.21

There are a zillion ways to try to fake out the search engines, the operative being “try.”  Those spiders didn’t just fall off the turnip truck though, they’re pretty Internet savvy and ahead of us most of the time.  Rather than trying to scheme your site into higher rankings, why not just give ‘em what they want and what people need?  Professionals in any industry have a lot of information to share, things that will help the public.  That doesn’t mean you’re giving away the store, the crowned jewels, or even cutting into your income to do so. (more…)

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