Who Needs Wordsmiths?
12.13
Whether you want to describe…
an warm, gentle, intimate moment, soft and delicate as the down of a day-old chick,
the deliciously enticing scent of fresh-baked bread,
the tantalizing aromas and sounds of a simmering stew,
the lightning-fast pace of a rally or race,
the pressure and tension of an Olympic gymnast’ performance, poised and balancing upon a gleaming, razor-sharp edge,
the thrill and excitement, relief and adrenalin highs of a rollercoaster ride,
the sheer delight of children’s tinkling laughter as they frolic at a distance in the warmth of a balmy summer day’s sun…
Whatever the moment, mood or feeling, words can paint a thousand pictures when chosen by a wordsmith’s loving hand.
The term “wordsmith” makes our profession seem industrial, technical and coarse. This is the sophomoric truth of a word technician, but a professional writer is far more than that. True wordsmiths are artisans, mixing metaphors, colors, temperatures and textures, sensations of touch, taste, scent, sound and the heart, to form images and tell tales that take the reader there, in ways both subtle and piercingly direct, carried along the eventually true path of an archer’s arrow, propelled by the power of an ancient magic more powerful than an elven bow: the power of words, carefully chosen. That power, far more reliable than a picture’s myriad sentiments, has launched (and toppled) empires, given birth to rising nations, won and lost fortunes, wooed and broken hearts.
Writing is easy. Selecting precisely the right words for the occasion, that’s an art.
We offer you all the potentials of the world — in words chosen to carry your commands, convey your thoughts, and express your heart.
We offer you such words.
Or you can just put a hand-scrawled cardboard sign out in front that says:
Lemonaide 5¢ a glass
and hope that will make your millions.












