There are a zillion ways to try to fake out the search engines, the operative being “try.” Those spiders didn’t just fall off the turnip truck though, they’re pretty Internet savvy and ahead of us most of the time. Rather than trying to scheme your site into higher rankings, why not just give ‘em what they want and what people need? Professionals in any industry have a lot of information to share, things that will help the public. That doesn’t mean you’re giving away the store, the crowned jewels, or even cutting into your income to do so. (more…)
